TikTok Posts
The TikTok Posts connection reads the posts on your TikTok business account with how each one did: views, likes, comments, shares and, when TikTok allows it, reach and favorites. Apex shows them on the Posts tab under Attribution, next to what your ads did.
It is its own connection, separate from TikTok Ads. You can connect one without the other.
Authentication
Click Connect
On the Integrations page, find the TikTok Posts card and click Connect. You can also start it from Set up Apex → Attribution → Connect your posts.
Sign in to TikTok
Sign in to the TikTok account you post from. It has to be a business account.
Approve read-only access
Approve the permissions below. Apex never posts, edits, deletes or replies to anything.
| Permission | Why Apex asks |
|---|---|
user.info.basic, user.info.username | Show which account is connected |
user.insights | Read the account's follower count once a day |
video.list | List your posts with views, likes, comments and shares |
video.insights | Read each post's reach and favorites |
Data Synced
Each sync reads the posts from the last 13 months, newest first: views, likes, comments and shares on every post, plus reach and favorites when you approved video.insights. It also reads the account's follower count when you approved user.insights.
How Apex Uses This Data
- Posts tab and post pages list every post with its numbers and the visits and sales that probably came from it.
- Followers shows each account's followers today and how many it gained over the dates you picked. Apex keeps one count a day from the day you connect, so the change starts counting then.
- Top posts and Organic vs paid cards on Attribution, shown when the switch is on Organic or Both.
- Campaign content. A post that carries an Apex Link shows under that piece of content on the campaign page.
Disconnecting
Disconnecting stops new reads and deletes the posts Apex read through it, with the pictures it copied. To withdraw Apex's access at TikTok too, remove Apex under Settings and privacy → Security → Apps and services in TikTok.
Next Steps
- Facebook & Instagram Posts reads your Page and Instagram posts the same way