Nothing leaves until you say
You turn each platform on.
Apex sends nothing to an ad platform until you connect it and agree to send. A sandbox workspace never sends at all.
Attribution
See which ads bring buyers. Then teach them who buys.
Apex ties each sale to the ad that started it, then sends the purchase back to Meta, LinkedIn, TikTok, and the rest so they learn who actually pays. Buyer lists keep your current customers out of ads meant for new ones.
No credit card to start.
Try it in Apex!
Follow one click from the ad to the sale, and back.
1Connect ad platforms
2Post on your socials
3Track results
4Send value back
Connect ad platforms
Not connected
Meta Ads
Ad networksFacebook & Instagram campaign spend and performance
OAuth
Connect
Not connected
Google Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
Connect
Not connected
LinkedIn Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
Connect
Not connected
Microsoft Ads (Bing)
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
Connect
Not connected
TikTok Ads
Ad networksCampaign performance plus conversions and audiences
OAuth
Connect
Not connected
Reddit Ads
Ad networksCampaign performance plus outbound conversions
OAuth
Connect
Sent back
Every send has a receipt.
Apex sends each sale straight to the platform from wherever it happened: Stripe, Shopify, HubSpot, QuickBooks, or your own server. You pick the one that counts, so each sale goes once, even when a browser blocks the pixel. Open a row to see where it came from and what the platform said back.
Meta
Last successful send 1h ago
1 conversion1 list update1 opt-out skipped
TikTokLast successful send 2h ago
1 conversion
LinkedInLast successful send 9h ago
1 conversion
Every send
Open a row to see what the platform said back.
Buyer lists
Stop paying twice for the same customer.
Apex keeps a list of your customers on Meta and updates it daily. Leave them out of ads for new buyers, or find more people like them.
Skill Shot members
People with an active Skill Shot membership. Your ads that look for new customers skip these people, so you stop paying to reach someone who already buys.
On Meta. Last sent today: 2 added, 1 removed. Apex updates it every day.
Where it goes
Meta
Ready. This list goes here.
LinkedIn approves list uploads app by app. Apex is waiting on that approval.
Google Ads
Google now takes customer lists through a newer service, and Apex doesn't send through it yet.
Use it in Meta
Apex keeps the list up to date, but your ads only use it once you pick it. It’s called Apex · Skill Shot members · suppression in Ads Manager → Audiences. Open each ad set that finds new customers. Under Audience, choose Exclude and pick this list. You stop paying to reach people who already pay you.
Open Meta audiencesApex resends this list every day. Only the changes go up.
Buyer lists go to Meta today. LinkedIn is waiting on LinkedIn's approval, and Google isn't supported.
Control
You decide what leaves Apex.
Sending to ad platforms is off until you turn it on, one platform at a time. Flip the cards for what that means in practice. Security has the full detail.
Pricing
Pay when Apex sends something new.
Each conversion Apex sends and each person it adds to a list counts as one activation, however many platforms it goes to. One a platform can't match isn't sent there, and isn't counted. 100,000 free every month, then $0.0001 each.
Someone already on a list doesn't count again. The daily update only sends changes, and removals never count. See all pricing.
Questions
Before you connect your ads.
What you do on the ad platform, what it costs, and where installs fit.
Once. For conversions, pick the event Apex sends as your conversion goal. For a buyer list, add it to your ad sets: exclude it to stop paying for current customers, or use it as a lookalike source. Apex keeps it current after that, and each card says exactly where to click.
Each conversion sent and each person added to a list is one activation, whether it goes to one platform or three. 100,000 free every month, then $0.0001 each. Only what a platform accepts counts. A person stays on a list without counting again. Removals are free. Someone who leaves a list and comes back in a later month counts once more.
Conversions go to Meta, LinkedIn, TikTok, Snapchat, and Microsoft Ads. Buyer lists go to Meta. LinkedIn lists are waiting on LinkedIn's approval. Google takes neither from Apex today.
Mobile Measurement covers installs: which ad brought each one, Apple's privacy-safe reports, suspicious installs, and holding people back to prove what the ads added.
Your move
Send your first sale back.
Connect Meta, LinkedIn, or TikTok, and the next purchase goes back with a receipt you can open. Start free.