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Apex

One learning loop for every customer interaction

Every customer interaction makes the next one better.

Apex connects your site, messages, journeys, experiments, partners, ads, and revenue in one learning loop. Every tool learns from the same customer and outcome. You control what runs and what becomes permanent.

Start freePricing

No credit card to start.

One customer across your stack

A purchase in Stripe can change the next message, experiment, and ad.

Pick a source. Watch its signal become something the rest of Apex can use.

Comes inStripePurchases, refunds, and churn
ApexOne customerOne outcome
Changes nextScore every experiment by real revenueSee Stripe

See every integration

Control where the loop runs

Try it in Dev. Prove it in Beta. Ship it to Production.

One key follows the work. You choose where each experiment, journey, and message can run.

Example workspace
ShowingProduction

yourshop.com + App Store and Play

  • Websiteyourshop.com
  • APILive requests
  • MobileApp Store and Play

One workspace key across every environment.

GitHub × Apex

Merge the variant. Measure it. Ship the winner.

The pull request, experiment, and outcome stay linked. You review every change.

shop / websiteExample

Try a shorter homepage hero #42

Openshop wants to merge 1 commit into main from apex/exp_home_hero

Apex linked this pull request to Homepage hero

All checks have passed4 successful checks
Merge to make the experiment readyMeasurement starts on the first real visit.

Apex experiment

Draft
2Deploy
3Live
4Decision
5Promote
6Graduate

See the Graduation Pipeline · Explore Experiments

Control the loop from your editor

Plan the experiment without leaving your editor.

The open-source Apex MCP server lets Cursor or VS Code plan, wire, check, and graduate the work.

CursorExample session · Apex MCP connected

YouPlan a homepage experiment from what we already know.

Apex
Apex
  • Found 3 past experiment results
  • Primary metric: paid signup
  • Experiment plan ready
@apex-inc/mcp-serverInstall in CursorInstall in VS Code

Read the MCP docs · Explore developer tools

One controlled learning loop

Every interaction teaches the whole system.

An ad brings a customer. A message helps them act. Revenue tells Apex what worked. The lesson flows into the next experiment, journey, audience, or message. You choose what changes.

Join the customer story · Run the experiment · Keep the learning · Control the data.

Your move

Put one customer interaction into the loop.

Connect the snippet or Stripe, choose one outcome, and run one controlled experiment. Start free.

Start freeView pricing