Integrations with a job to do
Apex ties ad spend and customer behavior to revenue and product cost. A purchase can tell Apex which experiment won, what message to send next, and which ad platform should get credit.
No credit card to start.
One reason for every connection
Every connection has one job: show what happened, what it was worth, or what should change next.
Your site, app, ads, CRM, and payment systems each see a different part of the same customer journey.
Advertising
Apex ties ad spend to purchases, subscriptions, and pipeline, then sends those outcomes back as server-side conversions. Google, Meta, and LinkedIn learn from customer value, not just cheap clicks.
Bring in spend and campaign results. Send qualified conversions and revenue back.
See spend beside customer value, then return richer server-side conversion signals.
Tie expensive B2B clicks to pipeline and closed revenue, then send that value back to LinkedIn.
Revenue and commerce
Stripe brings subscriptions, invoices, refunds, and churn. QuickBooks brings collected invoice revenue. Shopify brings products, variants, and unit cost. That gives you lifetime value (LTV) and lifetime gross profit (LTGP), not just a conversion count.
Join subscriptions, invoices, refunds, and churn to the customer and channel they came from.
Use collected invoice revenue for CAC and LTV when cash doesn't run through Stripe.
Bring in products, variants, SKUs, and unit cost so Apex can report gross profit.
Customer context
HubSpot brings lifecycle stages and closed deals. GA4 brings sessions and channel history. Clarity shows where customers got stuck. Apex puts it all on one customer timeline, from first visit to closed revenue.
Join lifecycle stages and closed deals to product behavior, campaigns, and experiments.
Connect sessions, channels, and conversion history to the same customer.
See the session replay behind a conversion change and find where customers got stuck.
First-party collection
You don't need another vendor to see what happens on the surfaces you own. The Web SDK and snippet record browser behavior. The Mobile SDK records app activity. The Server Events API records purchases, activations, and other backend events.
Capture first-party web behavior, identity, experiment exposure, and conversions from one snippet.
Send installs, sessions, deep links, and in-app events through the same customer record.
Send purchases, activations, and backend events directly from your server.
Apex MCP and GitHub
From your editor, your coding agent can plan an experiment, check the wiring, and link the pull request. Merging the PR makes the experiment ready. When a variant wins, Apex opens a reviewable PR that keeps the winner in code.
Openshop wants to merge 1 commit into main from apex/exp_home_hero
Apex linked this pull request to Homepage hero
Apex experiment
Need another source?
Write hello@apex.inc with the system, the data it holds, and the decision you need Apex to make.
Your move
Connect the system that records it. Apex can then judge every experiment and channel by customer value, not clicks.