Microsoft Clarity · Measure
Microsoft Clarity gives you free session replay and heatmaps. Apex joins Clarity sessions to the identity graph so you can open the replays tied to a struggling variant, a churned account, or a high-intent lead, all in one click from the relevant card.
No credit card to start.
What teams use it for
How do I watch the session replays of users who hit my losing experiment variant?
Every experiment result in Apex has a 'watch sessions' link that filters Microsoft Clarity to the exact users who saw that variant during the test window. Open a handful of replays and you usually spot the friction the numbers alone can't describe, a confusing form field, a button that looks clickable but isn't, a layout that breaks below 380px.
Can I see session replays for a specific HubSpot contact or churning customer?
Yes. Apex joins every Clarity session to the Apex Profile, so from a HubSpot contact card or an Apex account-health view, you can open all of that user's Clarity sessions in chronological order. A churning customer's last 10 sessions usually tell a clear story.
Does Clarity's rage-click and dead-click data feed Apex's intelligence models?
Yes. Friction signals (rage clicks, excessive scroll, dead clicks) become model features in the Apex Intelligence layer. An account racking up rage clicks on billing pages moves toward the 'at risk' segment automatically; a high-intent visitor hitting a dead click on the primary CTA surfaces as a product bug.
What flows in
From Microsoft Clarity
What it powers
Open the Clarity replays tied to a losing variant to see exactly what friction it introduced.
Behavioral friction signals from Clarity feed into activation and engagement models alongside event data.
Setup · Account Key
Paste your Clarity workspace ID, authorize the data export, and Apex starts pulling session metadata and friction signals. Session replays remain hosted in Clarity, Apex just deep-links into them from the relevant experiment, account, or user view.
FAQ
Microsoft Clarity itself is free forever with unlimited session replays, so the only cost is whatever you're paying for your Apex plan. The Apex side of the integration is included on every tier.
No. Session replays stay hosted in Clarity with Microsoft's infrastructure. Apex imports session metadata (duration, pages, rage clicks, etc.) and the replay URL, then deep-links into Clarity when you want to watch the actual recording. Your replay data storage terms are whatever Clarity offers.
FullStory and Hotjar are commercial session-replay tools that cost per seat. Clarity is free from Microsoft and is functionally comparable for most teams. Apex makes Clarity more valuable by connecting its session data to your experiment, attribution, and account-scoring data, you end up with the same loop FullStory charges for, at Clarity's price.
Both. Clarity captures sessions for anonymous visitors by default, and Apex joins them to the Apex Profile the moment the visitor identifies (email, login, purchase). Anonymous history rolls into the user's profile automatically, so a session recorded before they signed up still shows up on their user card.
Yes. Heatmap data is imported at the page level and shown in Apex alongside experiment results. If variant B has 40% higher scroll depth than variant A on a landing page, the heatmap makes it obvious why without switching tools.
Session metadata (duration, pages viewed, device, referrer), friction signals (rage clicks, dead clicks, excessive scroll), and heatmap aggregates for key pages. The full replay itself stays in Clarity and is opened via deep link.
Your move
Start free, then attach this source. One live feed is enough to start the loop.