Nora Whitfield
@noraputts
GolfSportsLifestyle
Short-game coach. Weekly putting drills, club fittings, and the gear she actually plays.
- Audience
- 302.2k· 250k+
- Engagement
- High engagement
- Top country
- United States
- Brand fit
- Strong fit
Partner Network
Find partners who bring profitable customers.
Apex shows you who a partner really reaches, tracks the customers they send, and puts their commission in the same table as Meta, Google, and email.
No credit card to start. Partners join free at partners.apex.inc.
✓ Verified Creator
Who’s actually out there
Reach is easy to see. Fit is the part that matters.
Partners sign in to Instagram, YouTube, TikTok, Threads, or Facebook, so the account is proven theirs. Apex reads the followers, subscribers, or fans on each account, plus the engagement that network reports. Instagram demographics come from the API. YouTube and TikTok detail comes from the partner, and Apex labels which is which.
Every partner carries a brand fit score, so a big account with the wrong audience doesn't outrank a smaller one with yours. Apex reads the content a partner approved, suggests a category and audience interests, and the partner signs off.
Creator directory · Skill Shot
Skill Shot sample workspace
Nora Whitfield connected 3 accounts
Audience detail: Instagram API
Pick a partner to look at
What Apex reads per network
- @noraputtsFollowers, media count, and API-verified audience demographics
- @noraputtsFollowers, likes, and the engagement rate TikTok reports
- @noraputtsFollowers and recent post text
Instagram
@noraputts
184.0K
Followers
YouTube
Channel ownership + subscriber + view counts
TikTok
@noraputts
96.4K
Followers
Threads
@noraputts
21.8K
Followers
Facebook
Page ownership + fan count + recent posts
Nora Whitfield
@noraputts
GolfSportsLifestyle
Short-game coach. Weekly putting drills, club fittings, and the gear she actually plays.
- Audience
- 302.2k· 250k+
- Engagement
- High engagement
- Top country
- United States
- Brand fit
- Strong fit
What you pay for
Pay for the thing you want, not for the click.
One program pays a flat fee on an install, a share of every order, a share of each renewal, and a bonus that expires on a date you set.
Cap the renewals a partner earns on, or leave the cap off and let them earn as long as the customer stays. Change your default rate later and the partners you already have keep the terms they joined on, every change dated.
Program terms, as a partner sees them
Skill Shot sample workspace
Choose what you pay for
The bonus rule carries its own start and end date, so it stops paying on its own.
Skill Shot Pro Shop
Skill Shot
A cut of every order a partner sends, with a launch bonus on top for the first month.
Instant join
One link, filed correctly
Their name on the link. Your row in the chart.
Every partner link carries utm_medium=affiliate, so the clicks land in your Affiliate channel instead of Unassigned.
An order finds its partner again through the link slug Apex writes into utm_campaign. The same record backs a QR code on a flyer and a coupon code read out on a podcast, so a mention with no click still credits the partner who earned it.
Apex tells you which channel a link reports as before you hand it over. No link tracks perfectly. This one says what it can and can’t see.
What the partner shares
go.skillshot.com/noraputts/spring-drills
The handle is the partner’s, and it’s theirs everywhere they post. The rest of the path is your campaign. A QR code and a coupon code point at the same record, so a mention on a podcast still credits her.
What lands in your reporting
https://skillshot.com/putting-lab?utm_source=apex_partner_network&utm_medium=affiliate&utm_campaign=spring-drills
Reports as Affiliate
This is the row it shows up in on your Analytics chart, kept separate from anything you paid to promote.
The customer they sent
A partner referral is a person, not a line item.
Someone who arrived through a partner link is a customer record like any other: the orders, the renewals, what they’re worth, and who sent them, on one screen.
That’s how you learn whether a partner sends people who buy once or people who stay. The example here is illustrative.
TF
Tomas Ferreira
tomas@example.com
$469
lifetime value
Commission paid
$50.40
Across two orders
Still yours
$418.60+$49 / renewal
Lifetime value after commission
Referred by @noraputts
Day 0
Arrived on @noraputts/spring-drills
page_view · utm_medium=affiliate
Day 0
Signed up
user_signed_up · referred by @noraputts
Day 2
Bought a fitting session
order_placed · $180.00 · commission $21.60
Day 41
Bought a rangefinder
order_placed · $240.00 · commission $28.80
Day 96
Renewed the Range Pass
subscription_renewal · $49.00
Next to everything else
Commission is a cost. Put it on the same board.
Commission lands in the same channel table as Meta, Google, TikTok, and email, so cost per customer compares on one footing. The partner row carries gross profit and payback, built from the cost you reported on each order.
Normally you can’t say whether your partner program is cheaper than your ads, because the two numbers live in two tools. Here they’re one table, so “pay partners more” and “cut this ad channel” are the same decision.
One condition worth knowing up front: gross profit comes off the costs you report. Load your product costs and the partner row shows margin and payback. Skip them and you’ll see revenue instead, with Apex saying what share of it the margin was measured on.
Next moves
- Plan more budget
Pay partners more
Partner links return $3.80 of gross profit for every $1 of commission, and they pay back in the first month. This is the best row on the board.
- Review channel
TikTok is losing money
Every $1 it costs to get a customer here comes back as $0.58 of gross profit. You spent $39,360 in 90 days. Cut it, or fix the targeting.
What keeps it honest
The reason partner programs get avoided is fraud.
Apex encrypts every social access token before it stores it. A conversion whose buyer email matches the partner's own email is held for review instead of paid.
Nothing leaves your account until you approve the payout. A new partner has 25% of each commission held for 90 days, falling to 15% at Trusted and 5% at Verified. Those tiers each need a phone check, a Stripe Identity check, and an interview.
Being straight about what isn’t on yet: Apex also has rules for address and device patterns, and they’re not switched on in the conversion path, so don’t buy this expecting them. The cards here are the controls running today.
Their side of it
The partners you want say no to paperwork.
A partner keeps one handle, one Stripe account, and one tax form no matter how many programs they join.
Most partner tools make a good creator start over everywhere they go: a new login, a new identity check, a new tax form. That’s why they join your program and never post. A partner already on Apex accepts your terms and shares the link the same afternoon.
Skill Shot Pro Shop
Skill Shot
Active
A cut of every order a partner sends, with a launch bonus on top for the first month.
Clicks
8,410
Conv.
214
Earned
$4821.60
Your share link
go.skillshot.com/noraputts/spring-drills@noraputts, across every program
- Programs joined
- 6
- Lifetime earned
- $41,200
- Stripe accounts
- One
- Tax forms a year
- One
Pending
$612.40
Clears when Skill Shot approves
Paid out
$4,209.20
Straight to her Stripe account
What she sees the moment a click converts
- Spring drills · Order $180.00+$21.60
- Spring drills · Order $92.00+$11.04
- Range Pass · Renewal $49.00+$4.90
She did identity checks once. Your program was the seventh to pay her, and she didn’t fill in a single form to join it. That’s why a good partner says yes to a program your size.
One inbox for everyone they work with, and a note the moment a click turns into a sale, so they can see which post worked and make another one.
Your move
Start the program. Find out what it costs you.
Write the terms, invite one partner, and watch the first customer arrive with a name attached. The commission shows up beside your ad spend, so you’ll know inside a month whether to pay partners more.