Create a variant
Write a second letter.
The growth system that learns
Turn every customer interaction into a learning loop that increases profit.
Apex connects customer behavior, experiments, messaging, and acquisition. It learns what drives revenue, puts winning ideas to work, and makes every growth decision smarter than the last.
No credit card to start.
Observe
Know what customers actually do.
Apex sees the event, the person, the conversion, and the revenue. An anonymous visit becomes a customer. You see lifetime value as it happens.
Experiment
Grow more revenue from the customers you already have.
Test what will make them more valuable.
Web, email, push, and the app. Apex counts the purchase so you know which version made more money. The next send uses the email that made more money.
Start the experiment
Half get the first. Half get the second.
Apex tracks the winner
Counts who buys. +$174,650 a month.
Try it in Apex!
Try running an experiment to grow more revenue from the customers you already have.
1Create a variant
2Start the experiment
3Apex tracks the winner
4Promote the winner
Free to paid tournament
Preview in inboxes
ReadyApple Mailpreview
Skill Shotsupport@skillshotgolf.com9:41 AM
To: me
Learn
A clear Outcome can become a Belief.
When an Experiment has a clear Outcome, Apex offers to save it as a Belief. You choose whether to keep it, so the next decision starts with evidence you trust.
Belief graph · live
IF/THENDEPENDSCONFLICTS12 beliefs
Belief updated
Act
Put what works into production.
Adaptive Journeys keep the winner running. Communications and promotion put the result to work, not in a slide deck.
Acquire
Teach your ad platforms which customers actually matter.
Close the loop through Meta, Google, and the rest.
Apex integrations hook up Meta, Google, LinkedIn, Microsoft, TikTok, and Reddit. Put an Apex Link on each post. Apex stitches the anonymous click to the customer who pays, then sends that purchase back so the next ads cost less. The next ad dollar goes after people who look like the ones who paid.
Connect ad platforms
Connect Meta, Google, LinkedIn, Microsoft, TikTok, and Reddit.
Meta
Try it in Apex!
Try teaching your ad platforms which customers actually matter.
1Connect ad platforms
2Post on your socials
3Track results
4Send value back
Connect ad platforms
Not connected
Meta Ads
Ad networksFacebook & Instagram campaign spend and performance
OAuth
ConnectNot connected
Google Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
LinkedIn Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
Microsoft Ads (Bing)
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
TikTok Ads
Ad networksCampaign performance plus conversions and audiences
OAuth
ConnectNot connected
Reddit Ads
Ad networksCampaign performance plus outbound conversions
OAuth
ConnectCompound
Every cycle makes the next one smarter.
The loop
- Observe
- Hypothesize
- Test
- Learn
- Act
- Observe
Pricing
Pay when the loop pays for itself.
Drag any meter. The green band is what's included every month. Most teams never leave it. You only pay when you go beyond.
Monthly events
1.0MFree
1.0M free every month, then $0.000050 per event. Web + server + organic mobile.
Attributed conversions
1.5KFree
1.5K free every month, then $0.0500 per attribution. Paid-channel only. Organic activity counts as events.
Orchestrations
1.0MFree
1.0M free every month, then $0.000050 per orchestration. Assignments, journeys, branches, suppressions.
Messages
10KFree
10K free every month, then $0.000600 per send. Email + push + in-app inbox.
AI generations
50Free
50 free every month, then $0.0500 per generation. Subject lines, copy, recommendations.
Activations
100KFree
100K free every month, then $0.000100 per conversion. Server-side conversions to Meta, Google, LinkedIn.
Partner networkoptional
Active partners0
$2/active partner/mo (Stripe Connect at cost). Inactive partners are free.
Monthly partner revenueFree
Apex takes 1.5% + $0.50 per payout.
Your move
Build on what works.
Start free, hook it up, and see what works. You do not need a sales call to begin.