Pay-as-you-go
No base fee.
Use any Apex product. You'll pay a published unit rate only after a monthly allowance runs out.
- Monthly allowances reset
- Every Apex product is available
- Unlimited seats
- No annual commitment
Pricing that follows usage
Free up to your scale.Then pay for what you use.
Every month starts with included usage across 6 meters. Go past one allowance and only that usage is charged. There's no base fee or seat fee.
No credit card to start.
Your monthly allowances
Start here. Reset next month.
Events1.0M included$0.000050 per event after
Attribution1.5K included$0.0500 per attribution after
Orchestrations1.0M included$0.000050 per orchestration after
Messages10K included$0.000600 per send after
AI generations50 included$0.0500 per generation after
Activations100K included$0.000100 per conversion after
Two ways to pay
Start with monthly allowances. Move to a contract when you need one.
Enterprise
From $36K per year.
Same products as Pay-as-you-go. The contract covers how you pay and who you work with.
- Annual commit, invoice, and net terms
- Custom rates on the published meters
- A named person for onboarding and reviews
- DPA and questionnaire support
- Workspace roles (Owner, Admin, Editor, Viewer)
Pricing
Pay when the loop pays for itself.
Drag any meter. The green band is what's included every month. Most teams never leave it. You only pay when you go beyond.
Monthly events
1.0MFree
1.0M free every month, then $0.000050 per event. Web + server + organic mobile.
Attributed conversions
1.5KFree
1.5K free every month, then $0.0500 per attribution. Paid-channel only. Organic activity counts as events.
Orchestrations
1.0MFree
1.0M free every month, then $0.000050 per orchestration. Assignments, journeys, branches, suppressions.
Messages
10KFree
10K free every month, then $0.000600 per send. Email + push + in-app inbox.
AI generations
50Free
50 free every month, then $0.0500 per generation. Subject lines, copy, recommendations.
Activations
100KFree
100K free every month, then $0.000100 per conversion. Server-side conversions to Meta, Google, LinkedIn.
Partner networkoptional
Active partners0
$2/active partner/mo (Stripe Connect at cost). Inactive partners are free.
Monthly partner revenueFree
Apex takes 1.5% + $0.50 per payout.
What's included
One price list. Five Apex products.
You don't have to buy Apex five times. Start with any product and pay only for the usage it creates.
Connect without another meter.
Apex doesn't charge a separate connector fee. The work an integration creates lands on the same usage meters above.
Experiments
Test what makes customers more valuable
See the product Mobile MeasurementMaximize your mobile installs
See the product CommunicationsDesign every message. Measure what happens next.
See the product Adaptive JourneysBuild the path. Prove it changed behavior.
See the product Partner NetworkFind partners who bring profitable customers.
See the productAdd-ons
Add what you need.
Published extras stack onto Pay-as-you-go without changing your plan.
Dedicated IP
$50 /IP/moSender reputation lives on your IP only. Required at high send volume.
Extended retention
$50 /mo per extra 12 monthsQuery event-level history past the standard 13 months, in 12-month increments. Every plan keeps 13 months.
SMS / MMS / WhatsApp
CustomCarrier-channel delivery billed at provider cost plus margin — a separate line, NOT counted against the Messages free tier. Email, push, and in-app stay in Messages.
Warehouse export
$500 /moScheduled raw-data export / reverse-ETL to BigQuery, Snowflake, or S3. Billed as an add-on, not per-row — standard retention stays free.
Dedicated CSM onboarding
$5,000 one-timeApex success manager assigned for your first 90 days. One-time engagement.
Questions
The honest answers.
Billing should be the easy part. Here's what each line means.
Events, attributed conversions, and orchestrations keep flowing at the published overage rate, so Apex doesn't drop your data. Messages, activations, and AI generations pause after their grace period until you raise your spend ceiling.
Your monthly allowances are 1,000,000 events, 1,500 paid-channel attributed conversions, 1,000,000 orchestrations, 10,000 messages, 100,000 activations, and 50 AI generations. Partner Network charges are $2 per active partner each month plus 1.5% + $0.50 per payout. Integrations don't add another meter.
Both use orchestrations, which count one per-person engine decision. Experiment assignments, journey entries, branches, and suppressions count. Waits and report views don't. Messages sent by a journey use the Messages meter instead of being charged twice. Your monthly allowance is 1,000,000.
Enterprise contracts start at $36K per year. You get an invoice, custom rates, a named person, a DPA, and workspace roles. Every Apex product stays available.
Events are page views, custom events, conversions, and identity calls captured by the snippet, Mobile SDK, or Server Events API. Paid-channel attribution, orchestrations, messages, activations, and AI generations use their own meters, so the same work isn't charged twice.
The attribution meter counts paid-channel installs and conversions. Direct traffic, unpaid search, and untagged shares don't use that meter, though the activity they generate can still count as events. Partner-driven sales use the Partner Network fee schedule instead.
Event-level data stays queryable for 13 months, including while you're within the monthly allowances.
Pay-as-you-go starts with monthly allowances and charges only for usage beyond them. Adding a teammate doesn't change your bill.
Yes. Apex's PQL scoring can use activation, product use, and expansion signals. Experiments and Adaptive Journeys can measure the same self-serve conversion events.
Ready when you are
Start free. Pay only when your usage grows.
Every Apex product is included, and your monthly allowances reset. If you need custom rates, invoicing, or dedicated support, talk to us about Enterprise.