Skip to content
Apex

Apex Mobile SDK · Measure

One mobile SDK on the same pipeline as web and revenue. One mobile SDK from install to revenue—on Apex’s unified pipeline.

Install attribution, SKAN conversion values from the SDK, deferred deep links, cross-platform experiments, and mobile-triggered email on one pipeline. Outbound S2S to Meta CAPI and Google EC is on the near-term roadmap. The same identity graph that runs your web attribution.

Start freePricing

No credit card to start.

What teams use it for

The questions people actually ask.

  • How do I attribute iOS installs under SKAN 4 without giving up data?

    The Apex Mobile SDK collects SKAN conversion-value signals client-side and includes them with every event you ship to Apex. The dashboard-side SKAN postback aggregation and conversion-value schema UI are on the near-term roadmap — talk to us if SKAN-heavy iOS paid acquisition is your immediate need.

  • Can I run the same experiment on my website and my mobile app, and measure it together?

    Yes. The Apex Profile connects web sessions to mobile installs via deterministic (email, phone) and probabilistic (IP, device) matching. An experiment that randomises the hero copy on your marketing site can measure both signups on the web and in-app purchases that came from that variant, on one ledger.

  • How do deferred deep links work after an App Store install?

    When a user taps an Apex deep link without the app installed, Apex stores the intended destination server-side. After the App Store install completes and the app launches for the first time, the Apex Mobile SDK fetches the destination and routes them straight there. The Meta campaign that drove the install, and the in-app screen the user landed on, both tie back to one event.

What flows in

What Apex receives from Apex Mobile SDK.

From Apex Mobile SDK

  • Session start, foreground, and background events
  • Install attribution with Google Play referrer and iOS deferred deep links
  • SKAdNetwork conversion values (SDK-side); dashboard postback aggregation on roadmap
  • Universal and App Link deep-link intents with fallback
  • Custom events, revenue events, and screen views
  • Device and app metadata for cohorting

What it powers

Where this data shows up.

  • Mobile Measurement

    Unified install attribution across iOS, Android, and web in one workspace—see mobile beside web and CRM instead of a siloed MMP dashboard.

  • Experiments

    Run cross-platform experiments that follow a user from web to app and back with consistent variant assignment.

  • Intelligence

    Score mobile activation, retention, and LTV using the same models that power your web and B2B funnels.

Setup · SDK Install

Connect Apex Mobile SDK.

Install the Capacitor plugin with npm install @apex/mobile, run the native sync, and initialize with your workspace key. Universal/App Links, push credentials, and the measurement wizard guide the rest—SKAN values are exposed from the SDK; hosted schema tools and aggregated postbacks are on the roadmap.

Setup docs · All integrations

FAQ

Apex Mobile SDK and Apex, answered.

  • How is this different from AppsFlyer or Adjust?

    AppsFlyer and Adjust charge per install and report attribution in a siloed dashboard. Apex charges on the same platform tier you're already paying for and reports mobile attribution alongside your web, email, and ad data in one intelligence layer. The same experiments, lifecycle messages, and revenue model cover both web and mobile.

  • Does it work with React Native, Flutter, or native iOS/Android?

    Yes. The Apex Mobile SDK ships as a Capacitor plugin with native iOS (Swift) and Android (Kotlin) modules underneath. You can install via Capacitor, React Native bridge, Flutter package, or directly as a native dependency. All surfaces share one API and one event pipeline.

  • What does SKAN 4.0 support look like?

    You answer one question in Set up Apex (which event means an install was worth it) and Apex turns it into the table of what Apple's 0-63 values mean for your app. The Capacitor plugin fetches that table and calls updatePostbackConversionValue for you as events happen, across all three postback windows; Apple's postbacks land in Apex and are read against the same table, so the dashboard says 'worth it', 'showed interest' or 'opened only' instead of a number. An advanced view lets you edit the 64 values by hand, and a manual updateConversionValue call always wins if you would rather run your own ladder.

  • Can I send push notifications through this SDK?

    Yes. The SDK handles push token registration and delivery receipts for iOS (APNs) and Android (FCM). Push sends route through the same lifecycle messaging engine as your email and in-app surfaces, so a push test is a real experiment with revenue attribution, not a fire-and-forget job.

  • What about install attribution from Meta, TikTok, and other ad networks?

    Inbound cost + impression + click data flows in today from Meta Ads and Google Ads via their Marketing APIs. Outbound server-to-server conversion postbacks to Meta CAPI and Google Enhanced Conversions are on the near-term roadmap. TikTok Events API and Snap Conversion API integrations come after Meta and Google ship. We name what's coming so you know what you can rely on today versus what you're betting on us to deliver.

  • Can I see the raw mobile events in real time?

    Yes. Every event the SDK captures lands in the Apex event stream with sub-second latency. The dashboard shows events as they arrive; the API lets you query historical events with SQL or the typed SDK.

Your move

Connect Apex Mobile SDK this week.

Start free, then attach this source. One live feed is enough to start the loop.

Start freeView pricing