Skip to content
Apex

TikTok Ads · Both

See which TikTok campaigns actually sell. TikTok spend next to real sales, and your sales sent back to TikTok.

Apex reads your TikTok spend for every campaign and lines it up against the sales you actually collected. Then it sends those sales back to TikTok through the Events API, with customer details hashed, so TikTok hears about the people who paid.

Start freePricing

No credit card to start.

What teams use it for

The questions people actually ask.

  • How do I send my sales to TikTok through the Events API without building a server?

    Connect TikTok, pick the pixel your sales should count toward, tick the agreement, and answer one question about whether another tool already reports those sales. From then on Apex sends each sale from its own servers with hashed email and phone, the TikTok click ID when the visitor came from a TikTok ad, and TikTok's browser cookie when your site runs the TikTok pixel. Beyond the Apex snippet, there's nothing to install.

  • How do I know if my TikTok ads are actually making money?

    Apex reads spend, impressions, clicks, and conversions for every TikTok campaign, by day, and puts them beside the revenue Apex recorded from Stripe, Shopify, or HubSpot. Apex.js keeps the TikTok click ID from each landing, so when that visitor later pays, the sale is credited to TikTok under the attribution model you picked.

  • Can I send my customer list to TikTok as a custom audience?

    Yes. Apex can send any Segment to TikTok as a customer file list. Only hashed emails and hashed phone numbers leave Apex, each in its own file. Names never do. TikTok matches the list on its own side, so Apex doesn't show a match count.

What flows in

What Apex receives from TikTok Ads.

From TikTok Ads

  • Campaign cost, impressions, clicks, and conversions, by day
  • Campaign names, and your ad account's currency
  • The ad accounts you let Apex see when you signed in
  • The pixels in your ad account, so you can pick where sales go
  • TikTok click IDs (ttclid) captured on every landing by Apex.js

What it powers

Where this data shows up.

  • Intelligence

    Every TikTok dollar sits next to the revenue it produced, so cost per sale compares cleanly with your other channels.

  • Intelligence

    Sends your sales, sign-ups, and leads to TikTok through the Events API, so TikTok hears about the customers who actually paid.

  • Intelligence

    Send any Segment to TikTok as a customer file list, made of hashed emails and phone numbers only.

Setup · OAuth 2.0

Connect TikTok Ads.

Sign in with TikTok for Business and pick the ad account Apex reads. To send conversions, pick the pixel your website sales count toward. If the account has none, make one in TikTok Events Manager first. Before the first send, tell Apex whether another tool already reports those sales, so TikTok doesn't count one twice. Buyer lists go to the same ad account.

Setup docs · All integrations

FAQ

TikTok Ads and Apex, answered.

  • Do I still need the TikTok pixel if Apex sends my sales?

    Apex sends to a pixel in your TikTok ad account, so you need one in TikTok Events Manager. If you already run the TikTok pixel on your site, keep it. Before the first send, Apex asks whether another tool already reports those sales, so TikTok doesn't count one twice.

  • What events can Apex send to TikTok?

    Sales, new subscriptions, leads, sign-ups, adds to cart, checkouts started, and contacts. Each one goes to TikTok as the matching TikTok standard event, with the sale's value and currency when it has one.

  • How does Apex protect customer details sent to TikTok?

    Emails and phone numbers are hashed with SHA-256 before they leave Apex. The TikTok click ID and TikTok's browser cookie go as they are, because TikTok needs them that way to match the sale to the ad.

  • I advertise an app. Where do app events go?

    Add your TikTok App ID on the TikTok page in Apex, and app installs and in-app purchases go to your app in TikTok instead of your website pixel. Until you add it, Apex holds app events back rather than send them to the pixel.

  • Which TikTok ad accounts can Apex see?

    Only the ones you tick on TikTok's sign-in page. You pick the one Apex reads, and conversions and buyer lists go to that same account.

  • Will Apex change my TikTok campaigns?

    No. Apex reads your campaigns and their results, sends conversions to the pixel you picked, and uploads the lists you choose to send. It never creates, pauses, or changes a campaign, budget, or bid.

Your move

Connect TikTok Ads this week.

Start free, then attach this source. One live feed is enough to start the loop.

Start freeView pricing