Reddit Ads · Both
Apex reads your Reddit spend for every campaign and lines it up against the sales you actually collected. Then it sends those sales back to Reddit through its Conversions API, so Reddit can credit the sales its ads drove, even when a browser blocks its pixel.
No credit card to start.
What teams use it for
How do I set up the Reddit Conversions API without a developer?
Connect Reddit in Apex and give it the ID of the pixel your sales count toward. A business admin can paste a Conversion Access Token from Reddit's Events Manager instead of signing in. From then on Apex sends each sale, sign-up, and lead from its own servers, with hashed email and phone and the Reddit click ID when the visitor came from a Reddit ad. Beyond the Apex snippet, there's nothing to install.
How do I tell which Reddit campaigns actually make money?
Apex reads cost, impressions, clicks, and the purchases, sign-ups, and leads Reddit counted after a click, for every campaign by day. Apex.js keeps the Reddit click ID from each landing, so when that visitor later pays, the sale is credited to Reddit under the attribution model you picked, next to your other channels.
What flows in
From Reddit Ads
What it powers
Reddit spend sits next to the revenue each campaign made, so cost per sale compares cleanly with your other channels.
Sends your sales, sign-ups, and leads to Reddit through its Conversions API, with each sale's real value, so Reddit can credit the sales its ads drove.
Setup · OAuth 2.0
Sign in with Reddit and pick the ad account Apex reads. To send conversions, give Apex the ID of the Reddit pixel your sales count toward. You can send over your sign-in, or paste a Conversion Access Token that a business admin makes in Reddit's Events Manager. Before the first send, tell Apex whether another tool already reports those sales, so Reddit doesn't count one twice.
FAQ
No. A business admin can make a Conversion Access Token in Reddit's Events Manager and paste it into Apex with the pixel ID. Signing in with Reddit is what lets Apex read your campaign spend.
Apex sends to a Reddit pixel, so you need one in Events Manager. If you also run the pixel on your site, keep it. Before the first send, Apex asks whether another tool already reports those sales, so Reddit doesn't count one twice.
Yes, with a test ID. In Events Manager, open your pixel, choose Test events, and copy the test ID into Apex. Reddit keeps test conversions carrying it out of your real numbers. Without a test ID, Apex won't send a test, because it would count as a real sale.
Emails and phone numbers are hashed with SHA-256 in the exact form Reddit asks for before they leave Apex, and Apex's visitor ID is hashed too. The Reddit click ID goes as it is, because Reddit needs it that way to match the sale to the ad.
Only from the last seven days. Reddit doesn't accept conversions older than that, so Apex skips them rather than fail the whole batch.
Reddit has no subscription event, so a subscription payment goes to Reddit as a purchase with its real value.
No. Apex asks Reddit only for permission to read your ads and send conversions, not to edit them. It never creates, pauses, or changes a campaign, budget, or bid.
Your move
Start free, then attach this source. One live feed is enough to start the loop.