Microsoft Ads · Both
Apex reads your Microsoft Advertising spend for every campaign and lines it up against the revenue you collected. Sales that came from a Microsoft ad click go back to Microsoft as offline conversions, so Microsoft hears about the sales its ads drove.
No credit card to start.
What teams use it for
How do I send offline conversions to Microsoft Advertising without spreadsheets?
Connect Microsoft Ads, pick your ad account, and let Apex make a conversion goal for each kind of conversion it sends: purchases, subscriptions, leads, and sign-ups. When someone who arrived on a Microsoft ad click later buys, Apex sends the sale with the click ID and its value. Microsoft says a new goal takes about two hours to start accepting conversions.
How do I see which Bing campaigns actually bring in revenue?
Apex reads cost, impressions, clicks, and conversions for every Microsoft campaign, by day. Apex.js keeps the Microsoft click ID from each landing, so when that visitor later pays, the sale is credited to Microsoft under the attribution model you picked, next to Google, Meta, and your other channels.
My Microsoft Advertising login uses a Google account. Can I still connect?
Yes. A Microsoft Advertising login made with a Google account can't sign in through Microsoft, so Apex offers a Google sign-in for it, and Microsoft accepts that instead.
What flows in
From Microsoft Ads
What it powers
Microsoft spend sits next to the revenue each campaign made, so cost per sale compares cleanly with Google and your other channels.
Sales, new subscriptions, leads, and sign-ups that came from a Microsoft ad click go back to Microsoft as offline conversions. Sales and subscriptions carry their real value.
Setup · OAuth 2.0
Sign in with your Microsoft account and pick the ad account Apex reads. If your Microsoft Advertising login was made with a Google account, sign in with Google instead. To send sales, let Apex make the conversion goals it sends to, then tell Apex whether another tool already reports those sales, so Microsoft doesn't count one twice. Your login needs permission to add conversion goals to that ad account.
FAQ
Sales that came from a Microsoft ad click. Microsoft matches offline conversions by its click ID, so a sale from someone Apex never saw arrive from a Microsoft ad isn't sent. Apex.js keeps that click ID from every landing.
Before the first send, Apex asks whether another tool already reports those sales to Microsoft. If you say one does, Apex measures only and leaves the sending to that tool, so Microsoft doesn't count a sale twice.
Yes. Apex lists every ad account your Microsoft login can reach, including the ones under a manager account, and you pick the one it reads. Sales go to that same account.
One offline conversion goal for each kind it sends: purchase, subscription, lead, and sign-up, each with (sent by Apex) in its name so you can tell them apart. Purchases and subscriptions take each sale's own value, and each goal counts a conversion up to 90 days after the click. If Apex already made the goal in that account, it uses it instead of making another.
Microsoft keeps daily campaign data for 36 months, so that's the furthest back Apex can read.
No. Apex reads your campaigns and their results and adds the conversion goals it sends to. It never creates, pauses, or changes a campaign, budget, or bid.
Your move
Start free, then attach this source. One live feed is enough to start the loop.