Credit
Every ad platform takes the credit.
Google, Meta and LinkedIn each count the same customer, so the totals add up to more customers than you have.
Limited 2026 onboarding
Your growth platform. Implemented for you.
Apex connects your ad platforms, product data, experiments and lifecycle email. Our engineers set it up, check every number, and hand you a system your team can run.
Packages from $5,000, one time. We're taking up to 10 more teams in 2026.
If this sounds familiar
You're spending on growth without a clear read on what works.
Most teams we talk to have at least one of these.
Payback
Nobody can say which spend pays back.
You can see clicks and leads. You can't see which campaigns bring customers who pay and stay.
Tools
Your tools don't talk to each other.
Tests live in one place, lifecycle email in another, revenue in a third. Every answer takes a spreadsheet.
The loop
Every customer interaction makes the next decision better.
Apex measures what happened, shows what it was worth, tests what to change, acts on it, and keeps what it learned.
One loop
- Measure
- Understand
- Experiment
- Activate
- Improve
Measure
Know where customers came from.
Visits, sign-ups and revenue recorded against one person, across your site, your app and your ad platforms.
Understand
See which spend brings customers who stay.
CAC, payback and revenue by channel, with what each ad platform claims set beside what actually happened.
Experiment
Test a change before you commit to it.
Run experiments on pages and messages, with results stated as a probability and a sample size.
Activate
Act on what you learned.
Adaptive Journeys send the right email, push or in-app message, and conversions go back to your ad platforms.
Improve
Start the next decision from what you know.
Each result is kept as a belief with its evidence, so the next campaign builds on the last one.
We implement it for you
Five phases, done with your team.
Each phase says what we do and what we need from you.
1 · Discovery
Agree what success looks like.
We run a kickoff call and write a plan: your goals, your primary conversion, what we'll connect, and target dates. You name a project lead who can make decisions.
2 · Instrumentation
Connect your data.
We write the install code for your site or app and connect the tools you choose. Your engineers review and ship the code; you grant access to the accounts.
3 · Experiments and journeys
Build the first ones with you.
We design your first experiments and Adaptive Journeys in your brand. You approve each one before it goes live.
4 · Checking and launch
Every number checked first.
We check what Apex reports against your source of truth before anything launches. You approve the launch.
5 · Handoff
Your team runs it from here.
Training sessions, check-ins every two weeks and a closing review, so your team can run Apex without us.
Nothing reaches your customers, your ad spend or your DNS without your approval.
Packages
One-time onboarding. Pick how much we build.
Launch
$5,000
one time
See which channels bring customers, measured correctly.
- Kickoff and a written plan with your success measure
- Apex installed on your site or app. We write the code, your engineers review and ship it
- Core events and customer traits, with identity mapped
- Your primary conversion, plus one ad platform with conversion feedback
- One experiment or one Adaptive Journey, launched with your approval
- Numbers checked against your source of truth, then handoff
Growth
$10,000
one time
Recommended for most B2B SaaS teams
What you measure starts driving action.
- Everything in Launch
- Up to three ad platforms plus your billing system, so revenue is the scoreboard
- Server-side events for trials, conversions and renewals
- Conversion feedback and ad audiences
- Two experiments and two Adaptive Journeys with up to five communications
- CAC, payback and revenue by channel
- Two training sessions and check-ins every two weeks
Scale
$20,000
one time
Apex runs across acquisition, product and lifecycle.
- Everything in Growth
- More properties (web and mobile app), your CRM, and an account-level view with lead scoring
- Up to four experiments across surfaces
- Adaptive Journeys across email, push and in-app
- Your partner program, if you run one
- Reporting for leadership, three training sessions and a closing review
Exact scope is confirmed on our first call. Software is billed separately on usage. See pricing
Why now
You'd be early, and that's the point.
What working with us looks like this year.
The people
You work with the engineers who build Apex.
Your implementation is done by the people who ship the product, not a partner agency.
What you hit reaches the people who ship.
Problems you find during onboarding go straight to the product team.
The limit
Capacity is limited because the work is by hand.
Each implementation takes real engineering time, so we take a small number of teams at once.
Self-service early access
Prefer to implement Apex yourself?
Early access is for technical teams who'd rather install Apex on their own. It's by approval, and availability is limited.
What to expect
- Approval is required, and not everyone is accepted right away.
- Support is real, but it isn't unlimited.
- We may check your setup before you go to production.
- We'll ask for feedback as you go.
Questions
What people ask before they apply.
Straight answers. Anything else, ask on the call.
Chris reads your application and replies within one business day. If it looks like a fit, we book a call to confirm scope.
Onboarding is a one-time fee. The software is billed separately on usage, with a free monthly allowance on every meter. Current rates are on the pricing page.
Someone on your side needs to review and ship the code we write for your site or app, and publish a few DNS records. We do the rest of the setup in Apex and in the tools you connect.
It depends on how much you connect and how quickly approvals come back. Target dates go in your written plan after the first call.
No. We don't send a message, publish a journey, start an experiment, change ad spend or bids, or publish DNS records without your approval.
You do. Your customer data, your content, and the copy we write for you once you approve it are yours. Apex keeps its own software, templates and methods.
Google Ads, Meta Ads, LinkedIn Ads, HubSpot and Stripe, among others. We confirm the list for your stack on the first call.
After the call we send a written scope and agreement. Once it's signed, we send a Stripe invoice, paid before kickoff.
We confirm scope before you sign anything, and you approve every launch. If something we deliver doesn't match the written plan, we fix it. The fee isn't refundable, which is why the call comes first.
We'll tell you, and if self-service early access suits you better, we'll say so. We read every application and reply within one business day.
Apply
Get a growth system your team can run.
Packages from $5,000, one time. We're taking up to 10 more teams in 2026. We read every application and reply within one business day.