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Apex vs Statsig
Find more high-value customers. Make every customer more valuable.
Statsig helps you run advanced experiments, manage feature releases, analyze product behavior, and replay web and mobile sessions. Apex connects how customers found you, what changed their behavior, and how much value they created, so you can acquire more customers like them and invest in the changes that work.
No credit card to start.Facts about Statsig checked 2026-09-22. Source: Statsig Platform, Statsig Experimentation, Statsig Feature Flags, Statsig Warehouse Native, Statsig Marketing Experiments, Statsig Mobile Analytics Comparison, Statsig Pricing
Apex vs Statsig: product experimentation and feature management
Understand the customer beyond the product release.
Statsig analyzes product behavior, releases, and sessions; it doesn't operate customer communications, partner programs, or paid mobile attribution. Apex connects product behavior to native communications, partner activity, paid mobile acquisition, revenue, and supplied costs, so decisions reach the whole business.
Experiment
Test where customers experience the change.
Test what makes customers more valuable.
Statsig analyzes lifecycle campaign experiments, but separate marketing platforms still configure, design, and launch the messages. Apex runs the experiment and the native email, push, or in-app intervention together, with declared revenue outcomes attached from the start.
Start the experiment
Half get the first. Half get the second.
Apex tracks the winner
Counts who buys. +$174,650 a month.
Try it in Apex!
See how Apex connects an experiment to revenue.
1Create a variant
2Start the experiment
3Apex tracks the winner
4Promote the winner
Free to paid tournament
Preview in inboxes
ReadyApple Mailpreview
Skill Shotsupport@skillshotgolf.com9:41 AM
To: me
Keep the evidence
Carry evidence forward, not just a report.
Statsig documents findings and meta-analysis, but it doesn't update a connected workspace Belief Graph from each outcome. Apex carries each hypothesis, outcome, and supporting evidence into a confidence-updating Belief Graph, so future decisions start from what the workspace proved.
Belief graph · live
IF/THENDEPENDSCONFLICTS12 beliefs
Belief updated
Act
Put the result into the next customer touch.
Statsig's flags control product releases; its lifecycle guidance relies on separate messaging platforms to deliver email and push. Apex moves the result into native email, push, in-app inbox, or an Adaptive Journey without handing delivery to another platform.
Acquire
Connect product learning to acquisition economics.
Connect acquisition to downstream customer value.
Statsig says paid mobile attribution requires a specialist, and its platform doesn't run partner contracts or payouts. Apex combines paid mobile attribution, outbound conversion feedback, and partner contracts and payouts with customer revenue and supplied costs.
Connect ad platforms
Connect Meta, Google, LinkedIn, Microsoft, TikTok, and Reddit.
Meta
Try it in Apex!
See how Apex sends customer value back to acquisition.
1Connect ad platforms
2Post on your socials
3Track results
4Send value back
Connect ad platforms
Not connected
Meta Ads
Ad networksFacebook & Instagram campaign spend and performance
OAuth
ConnectNot connected
Google Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
LinkedIn Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
Microsoft Ads (Bing)
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
TikTok Ads
Ad networksCampaign performance plus conversions and audiences
OAuth
ConnectNot connected
Reddit Ads
Ad networksCampaign performance plus outbound conversions
OAuth
ConnectCompound
Make product evidence useful across the business.
Statsig connects flags, experiments, analytics, replay, and warehouse data around product development, not the full acquisition-to-communication system. Apex connects acquisition, behavior, experiments, communications, revenue, profit, and evidence, so one outcome can improve the next decision across the business.
The loop
- Observe
- Hypothesize
- Test
- Learn
- Act
- Observe
Pricing
Price the system, not one upgraded project.
Statsig Pro costs $150 monthly for one project and 5 million events; Enterprise uses custom event- or experiment-based contracts. Apex includes every capability without seat or feature gates and meters each usage type separately, so you don't upgrade a project to unlock the system.
Monthly events
1.0MFree
1.0M free every month, then $0.000050 per event. Web + server + organic mobile.
Attributed conversions
1.5KFree
1.5K free every month, then $0.0500 per attribution. Paid-channel only. Organic activity counts as events.
Orchestrations
1.0MFree
1.0M free every month, then $0.000050 per orchestration. Assignments, journeys, branches, suppressions.
Messages
10KFree
10K free every month, then $0.000600 per send. Email + push + in-app inbox.
AI generations
50Free
50 free every month, then $0.0500 per generation. Subject lines, copy, recommendations.
Activations
100KFree
100K free every month, then $0.000100 per conversion. Server-side conversions to Meta, Google, LinkedIn.
Partner networkoptional
Active partners0
$2/active partner/mo (Stripe Connect at cost). Inactive partners are free.
Monthly partner revenueFree
Apex takes 1.5% + $0.50 per payout.
Questions
The questions that stop a switch.
What Apex replaces, what it doesn't, and what moving actually takes.
If Statsig mainly runs your product experiments, analytics, and release measurement, Apex can replace that decision layer and connect it to communications, acquisition, revenue, profit, and beliefs. Apex isn't a general feature-release platform.
Apex doesn't replace Statsig's release-management depth, mobile session replay, or advanced experiment types such as switchback tests and contextual bandits.
Dual-send events while Apex rebuilds active metrics and assignments. Keep historical Statsig reports, then move experiments and decisions needing communications or acquisition context first.
No. The customer trail begins at the first measurable click, partner link, install, visit, sign-in, or purchase. Campaign-level impressions and spend stay aggregate until there is a measurable customer interaction.
No. Each surface runs its own experiment. They share the same customer history and definition of success, so the learning connects without pretending several experiments are one.
Apex is usage-based, with no base fee or seat fee. Monthly free allowances include 1,000,000 events, 1,500 paid-channel attributed conversions, 1,000,000 experiment orchestrations, 10,000 messages, 100,000 outbound activations, and 50 AI generations. Past the allowance, published usage rates apply, including $0.000050 per event and $0.000600 per message. Enterprise starts around $36,000 a year.
Your move
Don't stop at understanding behavior. Improve the business around it.
Statsig addresses product experimentation and feature management. Apex connects the systems that acquire, engage, experiment, and learn, so your team can prove what grew revenue and put it to work.