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Apex vs Optimizely
Find more high-value customers. Make every customer more valuable.
Optimizely helps you manage content and commerce, run experiments, control feature releases, analyze behavior, and automate customer campaigns. Apex connects how customers found you, what changed their behavior, and how much value they created, so you can acquire more customers like them and invest in the changes that work.
No credit card to start.Facts about Optimizely checked 2026-09-22. Source: Optimizely One Products, Optimizely Agentic Experimentation, Optimizely Feature Management, Optimizely Analytics, Optimizely Data Platform, Optimizely Campaign, Optimizely Content Management System, Optimizely Content Marketing Platform, Optimizely Commerce, Optimizely Plans and Pricing
Apex vs Optimizely: digital experience and experimentation platform
See the whole customer economy, not only the digital experience.
Optimizely analyzes digital journeys and customer profiles, but it doesn't natively combine paid mobile attribution and partner payouts in that customer model. Apex joins behavior, revenue, supplied costs, returns, paid mobile acquisition, and partner payouts, so buyers can see LTV and lifetime gross profit in one decision.
Experiment
Prove revenue across every customer surface.
Test what makes customers more valuable.
Optimizely tests websites, apps, features, and email subject lines; its published scope doesn't include persistent in-app inbox experiments. Apex runs separate web, app, and communication experiments against a declared purchase, renewal, or revenue outcome, so teams know which intervention changed customer value.
Start the experiment
Half get the first. Half get the second.
Apex tracks the winner
Counts who buys. +$174,650 a month.
Try it in Apex!
See how Apex connects an experiment to revenue.
1Create a variant
2Start the experiment
3Apex tracks the winner
4Promote the winner
Free to paid tournament
Preview in inboxes
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Skill Shotsupport@skillshotgolf.com9:41 AM
To: me
Keep the evidence
Turn each outcome into organizational memory.
Optimizely analyzes results and recommends what to try next, but it doesn't maintain a workspace Belief Graph of claims and evidence. Apex stores each claim, outcome, and supporting or contradicting evidence in the workspace Belief Graph, so the next experiment starts from what the organization already proved.
Belief graph · live
IF/THENDEPENDSCONFLICTS12 beliefs
Belief updated
Act
Put the winning experience into the next interaction.
Optimizely Campaign automates omnichannel journeys and Data Platform activates segments, but neither product page lists a persistent in-app inbox. Apex sends email, push, and in-app inbox messages through Adaptive Journeys, so lifecycle action and measurement stay in one customer trail.
Acquire
Connect acquisition cost to the customers who create value.
Connect acquisition to downstream customer value.
Optimizely connects content, commerce, customer data, and experiments, but its published portfolio doesn't include paid mobile attribution or partner payout operations. Apex attributes paid mobile conversions, operates partner payouts, and sends conversion feedback to ad platforms, so acquisition spend can follow customers who create real value.
Connect ad platforms
Connect Meta, Google, LinkedIn, Microsoft, TikTok, and Reddit.
Meta
Try it in Apex!
See how Apex sends customer value back to acquisition.
1Connect ad platforms
2Post on your socials
3Track results
4Send value back
Connect ad platforms
Not connected
Meta Ads
Ad networksFacebook & Instagram campaign spend and performance
OAuth
ConnectNot connected
Google Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
LinkedIn Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
Microsoft Ads (Bing)
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
TikTok Ads
Ad networksCampaign performance plus conversions and audiences
OAuth
ConnectNot connected
Reddit Ads
Ad networksCampaign performance plus outbound conversions
OAuth
ConnectCompound
Make every result improve the next growth decision.
Optimizely compounds optimization across content, commerce, campaigns, analytics, and experiments; it doesn't connect partner economics and acquisition feedback to a Belief Graph. Apex carries evidence from acquisition through experiments, messages, revenue, costs, and partner decisions, so each outcome improves the next growth decision.
The loop
- Observe
- Hypothesize
- Test
- Learn
- Act
- Observe
Pricing
Know what the connected system costs before sales calls.
Optimizely says every plan is individually packaged and asks buyers to request tailored pricing instead of publishing standard prices. Apex publishes usage rates, includes every capability without seats or feature gates, and meters each workload separately, so buyers can model cost before talking to sales.
Monthly events
1.0MFree
1.0M free every month, then $0.000050 per event. Web + server + organic mobile.
Attributed conversions
1.5KFree
1.5K free every month, then $0.0500 per attribution. Paid-channel only. Organic activity counts as events.
Orchestrations
1.0MFree
1.0M free every month, then $0.000050 per orchestration. Assignments, journeys, branches, suppressions.
Messages
10KFree
10K free every month, then $0.000600 per send. Email + push + in-app inbox.
AI generations
50Free
50 free every month, then $0.0500 per generation. Subject lines, copy, recommendations.
Activations
100KFree
100K free every month, then $0.000100 per conversion. Server-side conversions to Meta, Google, LinkedIn.
Partner networkoptional
Active partners0
$2/active partner/mo (Stripe Connect at cost). Inactive partners are free.
Monthly partner revenueFree
Apex takes 1.5% + $0.50 per payout.
Questions
The questions that stop a switch.
What Apex replaces, what it doesn't, and what moving actually takes.
Apex can replace Optimizely for experimentation, analytics, activation, and campaign decisions. It doesn't replace Optimizely's CMS, DAM, commerce, or feature-release governance.
Apex isn't a CMS, DAM, commerce suite, or general-purpose feature-management platform. Optimizely remains necessary when content operations, storefront management, or release governance are load-bearing.
Dual-send events while Apex builds the customer trail. Move experiments and journeys first; keep content, commerce, and feature releases in Optimizely.
No. The customer trail begins at the first measurable click, partner link, install, visit, sign-in, or purchase. Campaign-level impressions and spend stay aggregate until there is a measurable customer interaction.
No. Each surface runs its own experiment. They share the same customer history and definition of success, so the learning connects without pretending several experiments are one.
Apex is usage-based, with no base fee or seat fee. Monthly free allowances include 1,000,000 events, 1,500 paid-channel attributed conversions, 1,000,000 experiment orchestrations, 10,000 messages, 100,000 outbound activations, and 50 AI generations. Past the allowance, published usage rates apply, including $0.000050 per event and $0.000600 per message. Enterprise starts around $36,000 a year.
Your move
Don't stop at understanding behavior. Improve the business around it.
Optimizely addresses digital experience and experimentation platform. Apex connects the systems that acquire, engage, experiment, and learn, so your team can prove what grew revenue and put it to work.