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Apex vs impact.com
Find more high-value customers. Make every customer more valuable.
impact.com helps you discover, contract, track, pay, engage, protect, and optimize affiliates, creators, referrals, and other partners. Apex connects how customers found you, what changed their behavior, and how much value they created, so you can acquire more customers like them and invest in the changes that work.
No credit card to start.Facts about impact.com checked 2026-09-22. Source: impact.com Partnership Management Platform, impact.com Discover & Recruit, impact.com Partnership Tracking, impact.com TrueLink, impact.com Contract & Pay, impact.com Optimize, impact.com Protect & Monitor, impact.com Pricing
Apex vs impact.com: partnership management and performance marketing
See partner performance inside the whole customer journey.
impact.com tracks partnership traffic, conversions, and customer value; impact.com's published scope isn't general product-behavior and customer-communication analytics. Apex joins paid mobile attribution and web/server events with communication, experiment, partner, revenue, cost, and return data, so you can compare lifetime revenue with lifetime gross profit.
Experiment
Test more than partner links and contribution.
Test what makes customers more valuable.
impact.com offers TrueLink routing tests and partner incrementality reports; impact.com doesn't describe experiments spanning product features and customer communications. Apex runs controlled experiments across web, app, and communications against shared revenue outcomes, so teams can compare changes beyond partner routing.
Start the experiment
Half get the first. Half get the second.
Apex tracks the winner
Counts who buys. +$174,650 a month.
Try it in Apex!
See how Apex connects an experiment to revenue.
1Create a variant
2Start the experiment
3Apex tracks the winner
4Promote the winner
Free to paid tournament
Preview in inboxes
ReadyApple Mailpreview
Skill Shotsupport@skillshotgolf.com9:41 AM
To: me
Keep the evidence
Carry partnership evidence into every later decision.
impact.com reports partner contribution, forecasts, benchmarks, and customer lifetime value; impact.com's pages don't describe a hypothesis-and-outcome evidence graph. Apex's Belief Graph keeps the claim, result, and supporting evidence, so the next product, message, or acquisition decision can reuse what the partnership program proved.
Belief graph · live
IF/THENDEPENDSCONFLICTS12 beliefs
Belief updated
Act
Turn partner insight into the next customer experience.
impact.com automates partner messaging, offers, and workflows; impact.com doesn't describe customer lifecycle email, push, inbox, or adaptive journeys. Apex natively sends email, push, in-app inbox, and Adaptive Journeys, so partnership insight can change customer treatment without another engagement platform.
Acquire
Put paid and partner acquisition in one operating loop.
Connect acquisition to downstream customer value.
impact.com measures partner-led web and app acquisition; impact.com's published scope is partnerships, not independent paid-media attribution across every ad network. Apex combines paid mobile attribution, web/server events, outbound conversion feedback, and native partner operations, so one workspace can improve paid and partnership acquisition from the same outcomes.
Connect ad platforms
Connect Meta, Google, LinkedIn, Microsoft, TikTok, and Reddit.
Meta
Try it in Apex!
See how Apex sends customer value back to acquisition.
1Connect ad platforms
2Post on your socials
3Track results
4Send value back
Connect ad platforms
Not connected
Meta Ads
Ad networksFacebook & Instagram campaign spend and performance
OAuth
ConnectNot connected
Google Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
LinkedIn Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
Microsoft Ads (Bing)
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
TikTok Ads
Ad networksCampaign performance plus conversions and audiences
OAuth
ConnectNot connected
Reddit Ads
Ad networksCampaign performance plus outbound conversions
OAuth
ConnectCompound
Let every partnership result improve the wider business.
impact.com combines discovery, contracts, payouts, protection, and optimization; impact.com's pages don't describe connecting those results to organization-wide experiments. Apex turns partner, paid-media, message, and experiment outcomes into reusable evidence, so the next growth decision starts with the full record.
The loop
- Observe
- Hypothesize
- Test
- Learn
- Act
- Observe
Pricing
Start the whole growth loop without plan-gated capabilities.
impact.com lists Starter from $30/month plus 2.5% per partner-driven transaction; impact.com's Pro starts at $2,500/month, while Enterprise requires sales. Apex publicly meters each usage surface and exposes all capabilities without seat or feature gates, so cost follows actual use instead of plan unlocks.
Monthly events
1.0MFree
1.0M free every month, then $0.000050 per event. Web + server + organic mobile.
Attributed conversions
1.5KFree
1.5K free every month, then $0.0500 per attribution. Paid-channel only. Organic activity counts as events.
Orchestrations
1.0MFree
1.0M free every month, then $0.000050 per orchestration. Assignments, journeys, branches, suppressions.
Messages
10KFree
10K free every month, then $0.000600 per send. Email + push + in-app inbox.
AI generations
50Free
50 free every month, then $0.0500 per generation. Subject lines, copy, recommendations.
Activations
100KFree
100K free every month, then $0.000100 per conversion. Server-side conversions to Meta, Google, LinkedIn.
Partner networkoptional
Active partners0
$2/active partner/mo (Stripe Connect at cost). Inactive partners are free.
Monthly partner revenueFree
Apex takes 1.5% + $0.50 per payout.
Questions
The questions that stop a switch.
What Apex replaces, what it doesn't, and what moving actually takes.
Apex can replace impact.com for teams that want native partner programs inside attribution, experimentation, communications, revenue, and profit. It doesn't match impact.com's marketplace and compliance depth.
Apex lacks impact.com's marketplace breadth, global clearinghouse, payments in 70+ currencies, and mature partnership compliance monitoring.
Export partner terms and memberships, recreate them in Apex, parallel-track conversions through one payout cycle, reconcile balances, then move new contracts and payouts. Retain impact.com reports for audit history.
No. The customer trail begins at the first measurable click, partner link, install, visit, sign-in, or purchase. Campaign-level impressions and spend stay aggregate until there is a measurable customer interaction.
No. Each surface runs its own experiment. They share the same customer history and definition of success, so the learning connects without pretending several experiments are one.
Apex is usage-based, with no base fee or seat fee. Monthly free allowances include 1,000,000 events, 1,500 paid-channel attributed conversions, 1,000,000 experiment orchestrations, 10,000 messages, 100,000 outbound activations, and 50 AI generations. Past the allowance, published usage rates apply, including $0.000050 per event and $0.000600 per message. Enterprise starts around $36,000 a year.
Your move
Don't stop at understanding behavior. Improve the business around it.
impact.com addresses partnership management and performance marketing. Apex connects the systems that acquire, engage, experiment, and learn, so your team can prove what grew revenue and put it to work.