Create a variant
Write a second letter.
Apex vs Amplitude
Find more high-value customers. Make every customer more valuable.
Amplitude helps you analyze customer behavior, run digital experiments, and activate behavioral cohorts. Apex connects how customers found you, what changed their behavior, and how much value they created, so you can acquire more customers like them and invest in the changes that work.
No credit card to start.Facts about Amplitude checked 2026-09-22. Source: Amplitude Product Analytics, Amplitude Session Replay, Amplitude Feature Experimentation, Amplitude Activation, Amplitude Guides and Surveys, Amplitude Google Ads integration, Amplitude Pricing
Apex vs Amplitude: digital analytics and experimentation
Amplitude analyzes the digital experience. Apex improves the business around it.
Amplitude analyzes digital behavior and campaigns, but it doesn't operate your communications, partner program, or evidence graph. Apex connects those decisions to the customer, revenue, and supplied costs, so your team can move from seeing what happened to changing what happens next without rebuilding the trail across tools.
Experiment
Prove which changes grow revenue, not just engagement.
Test what makes customers more valuable.
Amplitude tests features, web pages, and guides, but it doesn't natively run email, push, or Adaptive Journeys. Apex runs separate experiments on those customer surfaces and measures the purchase or renewal tied to each one, so you can prove revenue growth where the intervention happened without stitching a messaging vendor back to analytics.
Start the experiment
Half get the first. Half get the second.
Apex tracks the winner
Counts who buys. +$174,650 a month.
Try it in Apex!
See how Apex connects an experiment to revenue.
1Create a variant
2Start the experiment
3Apex tracks the winner
4Promote the winner
Free to paid tournament
Preview in inboxes
ReadyApple Mailpreview
Skill Shotsupport@skillshotgolf.com9:41 AM
To: me
Keep the evidence
A result becomes evidence your whole organization can use.
Amplitude saves analyses and shared findings, but it doesn't build Apex's connected Belief Graph. Apex lets your team keep the claim, outcome, and supporting evidence, so the next decision can start from what the organization already proved.
Belief graph · live
IF/THENDEPENDSCONFLICTS12 beliefs
Belief updated
Act
Put the result to work, not into another report.
Amplitude syncs cohorts to messaging vendors and delivers in-product guides, but it doesn't natively run your multichannel communication system. Apex puts the better experience into the next email, push, in-app inbox, or Adaptive Journey without requiring another engagement platform and another data handoff.
Acquire
Teach your acquisition channels which customers created real value.
Connect acquisition to downstream customer value.
Amplitude reports ad spend, CAC, and ROAS, but it doesn't combine mobile attribution, partner payouts, costs, returns, and conversion feedback. Apex shows which sources created lifetime revenue and gross profit, then sends a better conversion signal back so the next acquisition dollar can pursue higher-value customers.
Connect ad platforms
Connect Meta, Google, LinkedIn, Microsoft, TikTok, and Reddit.
Meta
Try it in Apex!
See how Apex sends customer value back to acquisition.
1Connect ad platforms
2Post on your socials
3Track results
4Send value back
Connect ad platforms
Not connected
Meta Ads
Ad networksFacebook & Instagram campaign spend and performance
OAuth
ConnectNot connected
Google Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
LinkedIn Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
Microsoft Ads (Bing)
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
TikTok Ads
Ad networksCampaign performance plus conversions and audiences
OAuth
ConnectNot connected
Reddit Ads
Ad networksCampaign performance plus outbound conversions
OAuth
ConnectCompound
Every result strengthens the next growth decision.
Amplitude's loop covers analytics, experiments, guides, and cohort activation; it doesn't include Apex's full acquisition-to-evidence system. Apex carries evidence from acquisition through retention, so one result can improve the next experiment, message, partner decision, and spending decision instead of ending with one product team.
The loop
- Observe
- Hypothesize
- Test
- Learn
- Act
- Observe
Pricing
Compare the cost of the whole growth system.
Amplitude includes 2 million events free, then puts higher limits and advanced capabilities into plans and paid add-ons. Apex includes every capability without feature gates and meters each kind of usage separately, so you can start the full growth loop without buying a broader plan to unlock one part of it.
Monthly events
1.0MFree
1.0M free every month, then $0.000050 per event. Web + server + organic mobile.
Attributed conversions
1.5KFree
1.5K free every month, then $0.0500 per attribution. Paid-channel only. Organic activity counts as events.
Orchestrations
1.0MFree
1.0M free every month, then $0.000050 per orchestration. Assignments, journeys, branches, suppressions.
Messages
10KFree
10K free every month, then $0.000600 per send. Email + push + in-app inbox.
AI generations
50Free
50 free every month, then $0.0500 per generation. Subject lines, copy, recommendations.
Activations
100KFree
100K free every month, then $0.000100 per conversion. Server-side conversions to Meta, Google, LinkedIn.
Partner networkoptional
Active partners0
$2/active partner/mo (Stripe Connect at cost). Inactive partners are free.
Monthly partner revenueFree
Apex takes 1.5% + $0.50 per payout.
Questions
The questions that stop a switch.
What Apex replaces, what it doesn't, and what moving actually takes.
If you use Amplitude mainly for funnels, retention, cohorts, and experiment results, Apex can take over those decisions and connect them to acquisition, communication, revenue, and profit. Apex doesn't replace every specialist feature.
Apex doesn't ship session replay, a general-purpose feature-flag platform, or a guides and surveys builder. If one of those is load-bearing, plan for a dedicated tool alongside Apex.
Send the same events to both products while Apex starts building the customer trail. Keep your Amplitude history where it is. Move the decisions that need acquisition, communication, experimentation, and revenue context first.
No. The customer trail begins at the first measurable click, partner link, install, visit, sign-in, or purchase. Campaign-level impressions and spend stay aggregate until there is a measurable customer interaction.
No. Each surface runs its own experiment. They share the same customer history and definition of success, so the learning connects without pretending several experiments are one.
Apex is usage-based, with no base fee or seat fee. Monthly free allowances include 1,000,000 events, 1,500 paid-channel attributed conversions, 1,000,000 experiment orchestrations, 10,000 messages, 100,000 outbound activations, and 50 AI generations. Past the allowance, published usage rates apply, including $0.000050 per event and $0.000600 per message. Enterprise starts around $36,000 a year.
Your move
Don't stop at understanding behavior. Improve the business around it.
Amplitude addresses digital analytics and experimentation. Apex connects the systems that acquire, engage, experiment, and learn, so your team can prove what grew revenue and put it to work.