Create a variant
Write a second letter.
Apex vs Adjust
Find more high-value customers. Make every customer more valuable.
Adjust helps you attribute campaigns across devices, analyze performance, prevent fraud, automate acquisition workflows, and test incrementality. Apex connects how customers found you, what changed their behavior, and how much value they created, so you can acquire more customers like them and invest in the changes that work.
No credit card to start.Facts about Adjust checked 2026-09-22. Source: Adjust product overview, Adjust Measure, Adjust Analyze, Adjust InSight incrementality, Adjust Fraud Prevention Suite, Adjust Pricing
Apex vs Adjust: mobile measurement and marketing analytics
See the whole customer journey, not only campaign performance.
Adjust unifies cross-device campaign attribution and analytics; Adjust's published scope remains marketing performance rather than product changes, customer communications, and partner operations. Apex joins paid mobile attribution with web and server events, messages, experiments, partner activity, revenue, supplied costs, and returns, so you can compare lifetime revenue with lifetime gross profit in one trail.
Experiment
Test the customer experience, not only media incrementality.
Test what makes customers more valuable.
Adjust's InSight measures campaign incrementality; Adjust's product pages don't describe running controlled variants across web, app, and customer communications. Apex runs web, app, and communication experiments against the same downstream revenue outcomes, so you can prove which customer experience caused durable growth.
Start the experiment
Half get the first. Half get the second.
Apex tracks the winner
Counts who buys. +$174,650 a month.
Try it in Apex!
See how Apex connects an experiment to revenue.
1Create a variant
2Start the experiment
3Apex tracks the winner
4Promote the winner
Free to paid tournament
Preview in inboxes
ReadyApple Mailpreview
Skill Shotsupport@skillshotgolf.com9:41 AM
To: me
Keep the evidence
Turn every result into evidence the organization can reuse.
Adjust turns measurement into dashboards, reports, forecasts, and AI answers; Adjust doesn't describe a workspace graph connecting claims, evidence, and outcomes. Apex's Belief Graph preserves the hypothesis, outcome, and supporting evidence, so every team can begin the next decision from what the organization has already proved.
Belief graph · live
IF/THENDEPENDSCONFLICTS12 beliefs
Belief updated
Act
Carry the answer into the next customer interaction.
Adjust automates campaign bids, budgets, alerts, audiences, and deep links; Adjust doesn't describe native lifecycle email, push, inbox, or journeys. Apex delivers the next email, push, in-app inbox item, or Adaptive Journey natively, so a finding becomes a customer experience without another engagement platform.
Acquire
Run paid and partner acquisition from one value signal.
Connect acquisition to downstream customer value.
Adjust measures, protects, and optimizes paid acquisition; Adjust's published products don't include partner discovery, contracts, commission rules, or payouts. Apex combines paid mobile attribution, outbound conversion feedback, and native partner programs, contracts, and payouts, so media and partner spend can optimize toward the same customer-value outcome.
Connect ad platforms
Connect Meta, Google, LinkedIn, Microsoft, TikTok, and Reddit.
Meta
Try it in Apex!
See how Apex sends customer value back to acquisition.
1Connect ad platforms
2Post on your socials
3Track results
4Send value back
Connect ad platforms
Not connected
Meta Ads
Ad networksFacebook & Instagram campaign spend and performance
OAuth
ConnectNot connected
Google Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
LinkedIn Ads
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
Microsoft Ads (Bing)
Ad networksCampaign spend, impressions, clicks, and conversions
OAuth
ConnectNot connected
TikTok Ads
Ad networksCampaign performance plus conversions and audiences
OAuth
ConnectNot connected
Reddit Ads
Ad networksCampaign performance plus outbound conversions
OAuth
ConnectCompound
Let acquisition evidence improve every later decision.
Adjust connects attribution, analytics, automation, and incrementality; Adjust's pages don't describe reusable organizational evidence for later experiments. Apex carries revenue, gross profit, and evidence into the next experiment, message, partner decision, and conversion signal, so learning changes the next action.
The loop
- Observe
- Hypothesize
- Test
- Learn
- Act
- Observe
Pricing
Know the cost of the whole system before sales.
Adjust publishes a free first-year Base allowance and volume bands; Adjust doesn't publish paid Core, Enterprise, or Growth Solution prices. Apex exposes every meter, allowance, and overage rate publicly and includes all capabilities without feature gates, so you can forecast cost before talking to sales.
Monthly events
1.0MFree
1.0M free every month, then $0.000050 per event. Web + server + organic mobile.
Attributed conversions
1.5KFree
1.5K free every month, then $0.0500 per attribution. Paid-channel only. Organic activity counts as events.
Orchestrations
1.0MFree
1.0M free every month, then $0.000050 per orchestration. Assignments, journeys, branches, suppressions.
Messages
10KFree
10K free every month, then $0.000600 per send. Email + push + in-app inbox.
AI generations
50Free
50 free every month, then $0.0500 per generation. Subject lines, copy, recommendations.
Activations
100KFree
100K free every month, then $0.000100 per conversion. Server-side conversions to Meta, Google, LinkedIn.
Partner networkoptional
Active partners0
$2/active partner/mo (Stripe Connect at cost). Inactive partners are free.
Monthly partner revenueFree
Apex takes 1.5% + $0.50 per payout.
Questions
The questions that stop a switch.
What Apex replaces, what it doesn't, and what moving actually takes.
Apex can replace Adjust where attribution must connect to experiments, messages, partners, revenue, and profit. It isn't a feature-for-feature fraud or SKAN substitute.
Apex lacks Adjust's specialist SKAN, PC and console, and mobile-ad-fraud controls.
Run both feeds through one attribution window, compare campaign and revenue outputs, then move postbacks and workflows to Apex. Retain historical Adjust exports.
No. The customer trail begins at the first measurable click, partner link, install, visit, sign-in, or purchase. Campaign-level impressions and spend stay aggregate until there is a measurable customer interaction.
No. Each surface runs its own experiment. They share the same customer history and definition of success, so the learning connects without pretending several experiments are one.
Apex is usage-based, with no base fee or seat fee. Monthly free allowances include 1,000,000 events, 1,500 paid-channel attributed conversions, 1,000,000 experiment orchestrations, 10,000 messages, 100,000 outbound activations, and 50 AI generations. Past the allowance, published usage rates apply, including $0.000050 per event and $0.000600 per message. Enterprise starts around $36,000 a year.
Your move
Don't stop at understanding behavior. Improve the business around it.
Adjust addresses mobile measurement and marketing analytics. Apex connects the systems that acquire, engage, experiment, and learn, so your team can prove what grew revenue and put it to work.