Channels
Which channel loses money.
Snapchat costs $300 to win a customer worth $168. TikTok pays back almost three times, even after product costs.
White glove onboarding for ecommerce
One of your ad channels may be burning money.
Apex connects every ad, email and order to what each customer cost and was worth. Our engineers set it up with you and check every number.
From $5,000, one time. Packages from $5,000, one time. We're taking up to 10 more teams in 2026.
Watch
Find the channel that's losing money.
Under a minute, in an example store.
What you'll see
What Apex shows you.
These numbers come from Atlas Provisions, a demo store. Yours come from your own ads and orders.
Customers
Where every order came from.
Rachel came from a Meta ad, bought the Pantry Box, and came back for olive oil.
Tests
The email that sold more.
Naming the product in the restock email beat a general reminder on orders, 4.9% to 3.2%.
How it works
Apply, agree the scope, and we build it.
Our engineers do the setup with you. Nothing reaches your customers or your ad spend without your approval.
1 · Apply
Three short steps.
Tell us what you're trying to fix and where you are today. Chris reads every application.
2 · Call and written scope
Confirm the fit first.
We talk, then send a written scope and agreement. You pay by invoice once it's signed.
3 · We implement and hand off
You approve every launch.
We set Apex up, check every number, and train your team to run it.
Packages
One-time onboarding. Pick how much we build.
Launch
$5,000
one time
See which channels bring customers, measured correctly.
- Apex installed and your core events defined
- Your primary conversion and one ad platform
- One experiment or Adaptive Journey
Growth
$10,000
one time
Recommended for most ecommerce brands
What you measure starts driving action.
- Up to three ad platforms plus billing
- Two experiments and two Adaptive Journeys
- CAC, payback and revenue by channel
Scale
$20,000
one time
Apex runs across acquisition, product and lifecycle.
- Web and mobile app, plus your CRM
- Up to four experiments across surfaces
- Journeys across email, push and in-app
Exact scope is confirmed on our first call. Software is billed separately on usage. See pricing
Questions
What people ask first.
The rest we answer on the call.
Onboarding is a one-time fee. The software is billed separately on usage, with a free monthly allowance on every meter. Current rates are on the pricing page.
Someone on your side needs to review and ship the code we write for your site or app, and publish a few DNS records. We do the rest of the setup in Apex and in the tools you connect.
Shopify, Meta Ads, Google Ads, TikTok Ads and Snapchat Ads, among others. We confirm the list for your stack on the first call.
We'll tell you, and if self-service early access suits you better, we'll say so. We read every application and reply within one business day.
Apply
Find the channel that's burning money.
Packages from $5,000, one time. We're taking up to 10 more teams in 2026. We read every application and reply within one business day.